Canva vs Piktochart - Which is the better visual content creation tool for social media
If you're looking for a great tool to create visual content for your social media accounts, you've probably come across Canva and Piktochart. Both of these platforms claim to be the go-to for graphic design, but which one is truly better? After much research and a bit of friendly testing, our team has come to a conclusion.
Canva vs Piktochart - A basic overview
Canva and Piktochart are both online graphic design platforms. Canva was founded in 2012 in Sydney, Australia, and has since gained 60 million users all over the world. Piktochart, on the other hand, is a Malaysian startup that began in 2011 and has over 13 million users.
Canva and Piktochart are similar in that they both have templates that make it easy to create designs. They also both have free and paid options, although Canva's paid subscription starts at $9.95/month, while Piktochart's starts at $24.17/month. Additionally, both Canva and Piktochart have mobile apps, which allow you to create designs on-the-go.
Design tools and features
When it comes to design tools and features, both Canva and Piktochart offer a range of options. Canva has over 50,000 templates for any type of design you need, and their graphic design tools are easy to navigate with no design experience necessary. Piktochart also has a wide array of templates, but we found their user interface to be slightly more complicated than Canva's. That said, Piktochart does excel in the availability of different languages.
Canva does offer more extensive design tutorials, and their intuitive platform is perfect for beginners. However, Piktochart has more features geared toward creating infographics with interactive elements. In short, Piktochart has more tailored tools and features.
Collaboration Options
If you're working with a team on a project, both Canva and Piktochart offer collaboration options. With Canva, you can invite team members to design and edit together in real-time, while Piktochart allows you to comment on designs and leave feedback within the platform.
Pricing and value
While both Canva and Piktochart are affordable, Canva is the clear winner when it comes to pricing. With a more extensive free option and a lower cost for their paid subscriptions, Canva is an easier pill to swallow for businesses on a tight budget. Piktochart does offer more features, but for the money, Canva is the clear victor when it comes to overall value.
Conclusion: Canva vs Piktochart
While both tools have benefits and disadvantages, we’d say that Canva is the better option. Canva may not have all of the more tailored features for infographics, but its interface is easier to use, there are 50k+ templates to choose from, and it’s much better value for money. But, Piktochart could be a better choice for an infographic-specific project. Ultimately, it comes down to which tool is a better fit for your needs.
We hope our comparison has helped you make a more informed decision when it comes to choosing a visual content creation tool. Happy designing!